Emys touristic logo
The Emys tourist logo was conceived and created by Loris Bottello of the Bottello graphic studio in Albenga and will represent a "quality seal" of events, products and services for the many promotional actions of the city of Albenga. The brand's project was born from the use of a few simple strokes to outline the silhouette of the Emys turtle inside a circle, in order to create an iconic and recognizable symbol.
In nature, Emys represents a European marsh turtle (Emys orbicularis) of the hemididae family present in almost the entire European continent while in Italy it has an uneven and fragmented distribution, typical of a threatened species.
The logo represents the turtle seen from the side, with the head turned to the right, to resume the shape of the Gallinara island , an iconic landscape element of Albenga. Furthermore, the three towers of the historic center are hidden inside the turtle's carapace, another strongly characterizing element of the city.
The lower part of the brand incorporates the turtle plastron with the typical yellow color, but also symbolizes a beach seen from above overlooking the sea. The color palette used is inspired by the colors of the Emys turtle and those of the landscape: hills, beach, sea.
The end result uses curved and tapered lines that impart a sense of movement and dynamism, while maintaining brand recognition even when used in small sizes.