As part of the territorial enhancement and tourism promotion policies, a trademark of the city of Albenga was created that is easily recognizable with which to promote the cultural, landscape, artistic, historical, tourist and productive image of the city, nationally and internationally . The brand will represent a "quality seal" of events, products and services for the multiple promotional actions.
The Emys tourist logo was conceived and created by Loris Bottello of the graphic designer Bottello of Albenga. It recalls the tortoise seen from the side, with the head turned to the right, to resume the shape of the Gallinara island, an iconic landscape element of Albenga. Inside the turtle are the three towers of the historic center while the yellow of the lower part of the mark represents a beach seen from above that overlooks the sea.